Just when you think you’ll see it again, it cuts to a random shot of a woman holding a rat crossing the street with a bag of counterfeit goods, or a man pounding a burger in a bodega. The brand may have gained a following because of their elegant skate wheels sold in Chanel-like perfume boxes, but the overall vibe is really a tribute to the jarring oddities in a stroll (or ride) down the street that names their brand.
— Clara Chin